What is good design? Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. It is impossible to tell someone what good design is because, like art, the beauty is in the eye of the beholder. Sure there are rules and guidelines to follow – sometimes even break – but what makes design so unique and special is that it is carefully crafted and tailored to you.

Good design is about creating the most positive user-experience by using attention-grabbing, user-friendly and practical solutions. Our guiding principle is to ensure your target audience has the most positive user-experience possible while browsing your website, reading your print materials or using your mobile app.

It all starts when we get that first call from you. We are very friendly and approachable at Parachute and no question or idea is dismissed without first exploring realistic options. You may have lots of questions like: “how much does it cost?”, “can you build me a website like those guys?”, or “how quickly can you turn around a project?”. All these types of questions will be answered in the initial stages of our relationship with you.

We like to take your ideas and work with you to make them even better! We work very closely with our clients, realizing the key to success is to fully understand their business model and brand. We identify and refine key messages with individual marketing needs before weaving these seamlessly into our work.

So now you’re probably wondering what it’s like to work with us…

Our process includes 6 major milestones.

Discover It all begins with taking the time to get to know you, your brand and your product or service inside and out. We discuss your vision to ensure we understand your target market and goals.	Strategy We analyze your competition, and find out what makes your business unique in your industry, and create a plan of action that will serve as a guide throughout the creative process.	Design Strategy in hand, our creative team develops the design concept. We then present the concept to you so that you have the opportunity to offer additional insight into how you would like the artwork to communicate with your target audience.
Build Once everyone is happy with the conceptual artwork we begin to build or implement the project in its final polished form whether it be web, print or mobile-based.	Deploy We run the finished piece through its final paces by user-testing, and reviewing for quality assurance, to iron out any last minute bugs before releasing your project to the world.	Grow Most people would say the job is finished after step five – not us! Once your project goes live, we will monitor its performance and offer advice and adjustments as the user data rolls in to ensure that your project is reaching its full potential. Like the sound of this?