Byron Capital Markets was founded in 2009 by a group of experienced entrepreneurs looking to build an innovative, intellectually-driven and independent investment firm focused on providing an unparalleled level of service to institutional investors and to corporate clients throughout the lifecycle of their businesses. Today with offices in Toronto and Vancouver, Byron serves clients in Canada and from around the world including Europe and Australia and is on the fast track to building a global client-base.
With such a fast rate of growth, Byron required a new web presence that both supported communication with the investment banking and equity research communities, as well as offering advanced website administration tools to help manage and expand the website as their team and client-base grows.
Parachute was invited to put together a project plan that reshaped the firm’s website into an information hub for the financial industry and also coincided with the firm’s rebranding in 2011.
Working together, we developed an attractive and inviting web platform, which not only elevates the brand, but also offers unparalleled access to real time and interactive financial information. An added element to the new website is professional photography (by Giant Vision) and in-depth biographies of all Byron’s team members which are sortable by name, department and office which help give the youthful firm an added personal touch.
The core of Byron’s new online hub is the Research Publications section and Coverage Universe which can be found under the Equity Research section of the website. By employing a dynamic data table, Byron can very easily upload Excel spreadsheets into the website admin system and automatically populate the dynamic data tables which users can use to sort and filter relevant financial advice and other data.
To manage users and access to the research publications, new users are required to register within the website and are then given a user account automatically generated by the admin system from which they can login and sort, filter and read investment banking and equity research information. These publications are free to anyone with a valid user account, and the analytics data gathered here will help Byron fine-tune their research reports for future publications.
Our Solution:
- New website design to engage audience and enhance user experience
- Development of new website design on a flexible open-source content management system (WordPress)
- Development of team filters to sort team members by name, department and office location
- Interactive data solutions ranging from interactive data tables, live stock feeds embedded via iFrame, content sliders and sortable archive of research in downloadable PDF format
- New user account creation and existing user login to protect the research publications
- Search engine optimization tools to enhance the website’s visibility in relevant searches
- Dynamic news linking system
- Dynamic video linking system
- Professional photography for all team members along with personal biography pages to promote a personal touch.
