Each design has its own story. The typography. The colors. The words. The graphics. It’s our job, as designers, to make sure that each element reinforces the overall brand message. Some assignments are easier than others. Decision makers who come…
Music, like many art forms music is credited to have special powers, which range from increased productivity to healing power and improved health. Specific genres are even argued to play a role in how we respond whether fully conscious or…
Every now and then it’s fun to let loose and design for the sake of art – something that probably doesn’t happen nearly as much as it should. To keep reminding myself to try alternative solutions, I’ll sometimes look at…
Corporate logo redesign is always a challenging and often time-intensive task for both the designer and the client. Although many companies re-brand or re-design their logo throughout their lifetime, sometimes it’s not the best choice. It’s safe to assume that…
INFLUENCERS is an incredibly raw and detailed documentary that explores what it means to be an influencer and how trends and creativity become contagious today in the creative world we live in.
According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team logo, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of…
Rich HTML email campaigns are an excellent way to brand your communication with your clients or subscribers, but with so many different email clients and mobile devices out there it can be a daunting task to design and develop a…
Yesterday I picked up my mail while waiting for my morning coffee to brew, as is my usual morning routine. Amongst all the garbage that usually floods my mailbox (I’m speaking of a literal mailbox here, not email) this direct…
They’ve done it again. Volkswagen has broken new boundaries with their latest advertising campaign for the newly redesigned Beetle. How do you launch the biggest ever re-vamp of a classic car? According to VW, you do it through a series…
No too long ago our Toronto logo design studio was working on a project that focused on a website redesign – nothing too fancy, just a simple upgrade from the grassroots version that had gotten the company from startup mode…