Starbucks Hops on the Augmented Reality Train and Brings Holiday Cups to Life
Starbucks has joined the augmented reality bandwagon by launching an app this holiday season that will let customers animate their coffee cups with their smartphones. This news comes just a few weeks after we shared the new augmented reality advertising campaign by Volkswagen. If you haven’t seen it yet, you can catch up here.
Another Amazing Advertising Campaign by Who Else But Volkswagen
They’ve done it again. Volkswagen has broken new boundaries with their latest advertising campaign for the newly redesigned Beetle. How do you launch the biggest ever re-vamp of a classic car? According to VW, you do it through a series of standard billboards, bus shelters and just about every other traditional print-based media property you ...
Very Cool Direct Mail Advertisement for CTV’s PanAm
Yesterday I picked up my mail while waiting for my morning coffee to brew, as is my usual morning routine. Amongst all the garbage that usually floods my mailbox (I’m speaking of a literal mailbox here, not email) this direct mail piece slid out of the pile when I put them down on the kitchen ...
An In-Depth Look at Branding The Canadian Olympic Team
According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team Brand, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of their labour is honourably classic and still maintains a contemporary and timeless solution. One must ...
