How To Get Your Website Noticed, and Noticed Again
One of the most common questions that we receive when working with business owners who are developing their own website content is “how can I get my website on the first page in Google?“. Although there are many factors at play in this equation, following some simple guidelines when preparing your website content will definitely boost your website’s performance in relevant searches and ensure that your website gets noticed.
Create Current and Interesting Content
Your content is the meat and potatoes of your website and is the best way to attract attention to your website and keep users coming back for seconds, thirds… and hopefully fourths. Make sure to continue adding great content to your site over time while archiving the old to expand your knowledge base and provide the a variety of relevant content to your user.
Search Engine Optimization
The term “SEO” or “Search Engine Optimization” has become commonplace in our vocabulary. By ensuring that your website is fully optimized for search engines will help your site appear in relevant web searches. By using descriptive page titles, content headings and back-links to your site you’ll ensure that your website climbs the search page rankings to its full potential. For more information, see our article on How To Be Best Friends With Google for more in-depth tips on this process.
Create A Blog and Play A Role In The Online Community
By creating a blog and keeping it up-to-date with current and relevant content you’re adding to the wealth of knowledge online – Google loves that! People want information on a more personal level than ever before. It’s not enough that 9 out of 10 dentists recommend a particular brand of toothpaste. People want to know what other people think about products and services and what type of experiences they’ve had with them. Blogs also offer us a quick and easy way to share and access information. By playing a role in the online community, you can create attention and awareness around your website.
Social Media & Networking
In the last year or two, social networking has become the be-all-to-end-all in the online community. By creating a Facebook page, or a LinkedIn profile you can take part in social networks and share your wealth of information and contacts with others allowing you to expand your own list of contacts.
An even better way to market your website and play a role in social media is by creating a Twitter profile. Twitter has quickly become one of the greatest marketing tools for business and sharing information. By using Twitter you can ‘follow’ people that share information of interest to you, which in turn will increase awareness of your website as your network grows. Who knows, you might learn a thing or two along the way.
Track When Your Website Is Visited and How It’s Used
A great way to create and/or improve the user-experience on your website is to monitor who is visiting your website and how they’re using it. A great way to do this is to use tools such as Google Analytics. The best part is it’s free! By learning about where people are in the world are when they visit your website and how they’re using your it, you can better target their needs and interests. Ultimately, by doing so you’re bound to increase the chance of selling your product or service.
Advertising
There are countless ways to advertise your website these days. HTML newsletter campaigns, direct mail, pay-per-click campaigns, and the list goes on. A very simple and effective method – with an extremely low environmental impact – is using the pay-per-click method. Google Adwords is a very smart and intuitive tool that allows you target keywords and searches to ensure that your website gets noticed, and fast! By targeting your keywords or search terms and setting a monthly budget the system will even run on it’s own. When used in tandem with Google Analytics you can adjust your ad campaign over time to better target your audience.
Newsletters and RSS feeds
Creating a rich HTML newsletter campaign is a great way to reach your audience and draw attention to your website. These people will have already signed up for your newsletter, so you know they are already interested in your product or service. The trick is to share current and interesting information without over-doing it. You don’t want your recipients to feel smothered or bombarded by your campaigns.
There are many great web-based tools available, such as Campaign Monitor or Mail Chimp, that allow you to create and manage your own campaigns and track the reader response you receive. To increase the effectiveness of an html email campaign, talk to us about fully branded solutions.
Another effective method is by setting up an RSS feed and offering your users the option to subscribe to your Twitter or blog’s RSS feed. By doing so your audience can get the information they want delivered right to their inbox. By giving the recipient a reason to visit your website, you plant the seed of interest and will ultimately draw more attention to what’s happening on your website.
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