10 Creative Contests Powered by Social Media
Traditionally, companies hold contests to get people excited about their brand and to gather names for mailing lists to push even more promotions. Now that social media is in vogue, there’s no reason to limit a content submission to just a one-way promotional mailing list. Social media contests are multi-directional — they allow for increased customer engagement and content generation.
With creativity and a thoughtful connection to your audience, a contest can provide a host of benefits beyond just a list of names. Read on for ten examples of companies that ran social media-enabled contests, each successfully achieving a different goal.
View the full list here: http://mashable.com/2009/08/11/social-media-contests/
