In the late 1970s, Dieter Rams became increasingly concerned by the state of the world around him which he called “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked…
Each design has its own story. The typography. The colors. The words. The graphics. It’s our job, as designers, to make sure that each element reinforces the overall brand message. Some assignments are easier than others. Decision makers who come…
Over the course of the last few years WordPress sites have come under a barrage of attacks from hackers and malicious code injectors. If you are running a WordPress-based website it is crucial that you take measures to secure your…
Just last week I had a meeting with a new client. We walked up to each other and reached out to shake hands as is customary, but in the process our hands did not meet with the surest grip. Immediately…
One can argue that there are many ways to design a website, to which I disagree completely. There is only one way to design a website properly in my mind and that is a four stage process that our Toronto…
Drawing visitors to your website is, or should be the main focus when planning a web project. We believe that there are no real secrets involved in this process – seriously, this information is everywhere – so we strive to…
I have read, “95% of web users do not read 80% of your content” (Seven Commandments of User Experience, by Minds Eye Web Design) and couldn’t agree more. With these odds stacked against you, you’ve got to be on the…
Rich HTML email campaigns are an excellent way to brand your communication with your clients or subscribers, but with so many different email clients and mobile devices out there it can be a daunting task to design and develop a…
For 10 years I’ve been working as a design professional in just about every corner of the creative industry from marketing and advertising, publishing, brand strategy to mobile and web interface design. I’m confident that any designer with a few…