Starbucks Hops on the Augmented Reality Train and Brings Holiday Cups to Life
Starbucks has joined the augmented reality bandwagon by launching an app this holiday season that will let customers animate their coffee cups with their smartphones. This news comes just a few weeks after we shared the new augmented reality advertising campaign by Volkswagen. If you haven’t seen it yet, you can catch up here.
Another Amazing Advertising Campaign by Who Else But Volkswagen
They’ve done it again. Volkswagen has broken new boundaries with their latest advertising campaign for the newly redesigned Beetle. How do you launch the biggest ever re-vamp of a classic car? According to VW, you do it through a series of standard billboards, bus shelters and just about every other traditional print-based media property you ...
A Look at The Winnipeg Jets Rebrand for Their Return to The NHL
Any hockey fan is by now well aware that The Winnipeg Jets are making a return to the NHL. Last Friday the team unveiled a series of new logos that reincarnate the design aesthetic of the team’s previous incarnation in favour of a militaristic theme based on the Royal Canadian Air Force.
A Guide to CSS Support in Email – What Works and What Does Not
Rich HTML email campaigns are an excellent way to brand your communication with your clients or subscribers, but with so many different email clients and mobile devices out there it can be a daunting task to design and develop a custom email template that renders consistently. Support for even the simplest CSS can vary to ...
An In-Depth Look at Branding The Canadian Olympic Team
According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team Brand, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of their labour is honourably classic and still maintains a contemporary and timeless solution. One must ...
