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Case Study: pVelocity

Client Overview

pVelocity is a highly specialized team of computer engineers, sales and implementation professionals, change management and data mining experts. Beyond implementation, they help their clients embed pVelocity's Profitability and Cost Simulation Software as a set of working tools that focus Production & Supply Chain, Sales and Marketing, Product Management, and Finance departments, as well as leadership teams, on common profitability targets — locally or globally.

 

Client Objective

pVelocity's mission was to take their online presence to the next level. Having an existing site that served its purpose for several years, it was time to step things up and make a leap to the next plain. Working in partnership with Amanda O'Donovan [copy writing and project management], Parachute was up to the challenge providing design and art direction as well as web development throughout the project to raise the bar and help pVelocity meet their project goals.

Our Solution

  • Analyze and tear-down client's existing website for a navigational restructuring to enhance user experience and create a more intuitive site structure
  • Develop a more contemporary, Web 2.0 style design to bring the website into a modern focus and ensure a relevant interface for years to come
  • Development in current XHTML and CSS to ensure cross-platform and browser compatibility
  • Content-rich footer for easy navigation from anywhere within the site
  • Data collection forms throughout the website to collect user data, registrations and special interest
  • Search engine optimization.