Strengthening Image With A New Logo & Branding Package For Rebar Leadership
Rebar Leadership knows, firsthand, how to re-energize and grow your business, or brand, to take it to the next level or prepare your business for sale or succession. Rebar is comprised of proven business leaders who have transformed challenged businesses into profitable, efficient enterprises and built well known Canadian brands like Buckley’s Cough Syrup. Rebar Leadership brings over 106 combined years of general management, wealth management, sales, marketing and communications expertise to tackle your organization’s problems and strengthen your business from the inside out. So how did we help Rebar come to market?
Rebar Leadership approached Parachute with the hopes of developing a strong brand to carry forward throughout their marketing materials and upcoming website (yes, we’re working on that too!). Making our job much clearer, Rebar had already created a list of requirements for the logo which reflected their vision and goals:
- The brand must emphasize that Rebar reinforces and strengthens companies that our clients have worked hard to build
- Focus on imagery of rebar as iconic representation
- Competitors are cold, corporate, MBA types – Rebar aims to be quite the opposite: approachable, friendly and hip
- Logo must be very clean
- Require an alternative version of the brand for use with company tagline “Strengthening your business from the inside out.”
Taking Rebar’s vision and goals into consideration, we were able to create a successful brand that clearly encompasses and instills all their hopes. Making use os subtle gradients in conjunction with shadows and highlights we were able to achieve a very modern looking brand which maintains a level of professionalism and still screams approachability, friendliness and coolness.
See below for the final results.
