An In-Depth Look at Branding The Canadian Olympic Team

According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team Brand, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of their labour is honourably classic and still maintains a contemporary and timeless solution. One must ...


25 Examples of Great Corporate Redesign

Corporate logo redesign is always a challenging and often time-intensive task for both the designer and the client. Although many companies re-brand or re-design their logo throughout their lifetime, sometimes it’s not the best choice. It’s safe to assume that most existing businesses and/or brands already have an established corporate image and customer base. Changing ...


Study: A Very Loose Look at Music and it’s Role in the Creative World (or at least mine)

Music, like many art forms music is credited to have special powers, which range from increased productivity to healing power and improved health. Specific genres are even argued to play a role in how we respond whether fully conscious or not at all.


Infographic: A Look at 2010′s Most Social Brands

December 14, 2011 / Posted in Branding, Marketing & Advertising, Social Media / No Comments

It’s a bit surprising that Apple has yet to make use of social media to market it’s brand and gadgets. A quick look at the third annual Virtue 100 report shows that Apple doesn’t need to with the iPhone topping the chart and the iPad and Apple itself following close behind.

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