Colour affect us in countless ways – mental and physically, consciously and subconsciously. Psychologists have suggested that colour impression can account for 60% of the acceptance or rejection of a product or service. Good colour choices should never be neglected…
Each design has its own story. The typography. The colors. The words. The graphics. It’s our job, as designers, to make sure that each element reinforces the overall brand message. Some assignments are easier than others. Decision makers who come…
Our minds are inherently programmed to respond to the psychology of colour. It can shape our thoughts and emotions and according to some studies colour affects more than mood – it has the ability to change our buying habits. While…
There’s a lot of excitement that surrounds the Olympics whether it be the summer or winter games. As a designer or creative type, there’s added excitement that comes along with the world coming together in sport. Each and every Olympiad…
Our Toronto logo design studio is happy to show off our new logo design for the Inner City Family Health Team of Toronto. The ICFHT is comprised of local doctors, psychiatrists and mental health care professionals with a key mission…
Music, like many art forms music is credited to have special powers, which range from increased productivity to healing power and improved health. Specific genres are even argued to play a role in how we respond whether fully conscious or…
Corporate logo redesign is always a challenging and often time-intensive task for both the designer and the client. Although many companies re-brand or re-design their logo throughout their lifetime, sometimes it’s not the best choice. It’s safe to assume that…
Any hockey fan is by now well aware that The Winnipeg Jets are making a return to the NHL. Last Friday the team unveiled a series of new logos that reincarnate the design aesthetic of the team’s previous incarnation in…
According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team logo, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of…
Rich HTML email campaigns are an excellent way to brand your communication with your clients or subscribers, but with so many different email clients and mobile devices out there it can be a daunting task to design and develop a…