New Logo Design for the Inner City Family Health Team of Toronto

December 27, 2011 / Posted in Branding / No Comments

We’re happy to show off our new logo design for the Inner City Family Health Team of Toronto. The ICFHT is comprised of local doctors, psychiatrists and mental health care professionals with a key mission to council the homeless of Toronto and help them reintegrate with society.



Starbucks Hops on the Augmented Reality Train and Brings Holiday Cups to Life

Starbucks has joined the augmented reality bandwagon by launching an app this holiday season that will let customers animate their coffee cups with their smartphones. This news comes just a few weeks after we shared the new augmented reality advertising campaign by Volkswagen. If you haven’t seen it yet, you can catch up here.


A Simple Theory in Successful Design and Branding

December 14, 2011 / Posted in Branding, Marketing & Advertising / No Comments

No too long ago I was working on a project that focused on a website redesign – nothing too fancy, just a simple upgrade from the grassroots version that had gotten the company from startup mode to full throttle expansion. Key challenges in this project were evident early on when we sat down to first ...


A Look at The Winnipeg Jets Rebrand for Their Return to The NHL

December 14, 2011 / Posted in Branding, Design Trends / No Comments

Any hockey fan is by now well aware that The Winnipeg Jets are making a return to the NHL. Last Friday the team unveiled a series of new logos that reincarnate the design aesthetic of the team’s previous incarnation in favour of a militaristic theme based on the Royal Canadian Air Force.

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