Video: INFLUENCERS – How Trends & Creativity Become Contagious
December 14, 2011
INFLUENCERS is an incredibly raw and detailed documentary that explores what it means to be an influencer and how trends and creativity become contagious today in the creative world we live in.
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Directed by Paul Rojanathara and Davis Johnson, the 14-minute film is a snapshot of influential creatives in New York (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.