I have read, “95% of web users do not read 80% of your content” (Seven Commandments of User Experience, by Minds Eye Web Design) and couldn’t agree more. With these odds stacked against you, you’ve got to be on the ball when delivering your online content and committed to creating the best user experience possible for your reader.
One of the most common questions that we receive when working with business owners who are developing their own website content is “how can I get my website on the first page in Google?“. Although there are many factors at play in this equation, following some simple guidelines when preparing your website content will definitely boost your website’s performance in relevant searches and ensure that your website gets noticed.
Drawing visitors to your website is, or should be the main focus when planning a web project. We believe that there are no real secrets involved in this process – seriously, this information is everywhere – so we strive to maintain transparency with our clients throughout the project. Plus, the better your website functions, the better we look!
Traditionally, companies hold contests to get people excited about their brand and to gather names for mailing lists to push even more promotions. Now that social media is in vogue, there’s no reason to limit a content submission to just a one-way promotional mailing list. Social media contests are multi-directional — they allow for increased customer engagement and content generation.
With creativity and a thoughtful connection to your audience, a contest can provide a host of benefits beyond just a list of names. Read on for ten examples of companies that ran social media-enabled contests, each successfully achieving a different goal.
View the full list here: http://mashable.com/2009/08/11/social-media-contests/
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Parachute Design
hello@parachutedesign.ca
416 992 8632
Toronto, Ontario, Canada
We are a Toronto-based graphic design studio who create beautiful hand-made websites, logos and materials for print.
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