Re-imagined Google Analytics is Getting a Facelift – What Can You Expect? December 14, 2011
The new version of Google Analytics will soon be activated in all user accounts. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few new features that Google is giving us a sneak peak at.
Google Analytics Real-Time
Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
Mobile Reporting (it’s about time!)
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google has completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.
Video demo & Usage guides for Visitor Flow, Goal Flow
Over the next few weeks as Google makes Google Analytics v5 the default for all users, they are simultaneously rolling out the report email scheduler and PDF export.
Need to check something in the old version?
Google thinks we’ll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch. Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.
Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. Google has also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.
To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. We’re excited to delve into this new, state-of-the-art Google Analytics and hope you are too!