A Look at The Winnipeg Jets Rebrand for Their Return to The NHL

December 14, 2011 / Posted in Branding, Design Trends / No Comments

Any hockey fan is by now well aware that The Winnipeg Jets are making a return to the NHL. Last Friday the team unveiled a series of new logos that reincarnate the design aesthetic of the team’s previous incarnation in favour of a militaristic theme based on the Royal Canadian Air Force.



An In-Depth Look at Branding The Canadian Olympic Team

According to Ben Hulse, the Vancouver-based designer behind the new Canadian Olympic Team Brand, the last 100 years’ worth of stories, themes, and iconography are what inspired him, and designers Greg Durrell, Adam Bognar and Andrew Simpson. The result of their labour is honourably classic and still maintains a contemporary and timeless solution. One must ...


Video: INFLUENCERS – How Trends & Creativity Become Contagious

INFLUENCERS is an incredibly raw and detailed documentary that explores what it means to be an influencer and how trends and creativity become contagious today in the creative world we live in.


25 Examples of Great Corporate Redesign

Corporate logo redesign is always a challenging and often time-intensive task for both the designer and the client. Although many companies re-brand or re-design their logo throughout their lifetime, sometimes it’s not the best choice. It’s safe to assume that most existing businesses and/or brands already have an established corporate image and customer base. Changing ...

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