Starbucks Hops on the Augmented Reality Train and Brings Holiday Cups to Life
Starbucks has joined the augmented reality bandwagon by launching an app this holiday season that will let customers animate their coffee cups with their smartphones. This news comes just a few weeks after we shared the new augmented reality advertising campaign by Volkswagen. If you haven’t seen it yet, you can catch up here.
A Simple Theory in Successful Design and Branding
No too long ago I was working on a project that focused on a website redesign – nothing too fancy, just a simple upgrade from the grassroots version that had gotten the company from startup mode to full throttle expansion. Key challenges in this project were evident early on when we sat down to first ...
Another Amazing Advertising Campaign by Who Else But Volkswagen
They’ve done it again. Volkswagen has broken new boundaries with their latest advertising campaign for the newly redesigned Beetle. How do you launch the biggest ever re-vamp of a classic car? According to VW, you do it through a series of standard billboards, bus shelters and just about every other traditional print-based media property you ...
Very Cool Direct Mail Advertisement for CTV’s PanAm
Yesterday I picked up my mail while waiting for my morning coffee to brew, as is my usual morning routine. Amongst all the garbage that usually floods my mailbox (I’m speaking of a literal mailbox here, not email) this direct mail piece slid out of the pile when I put them down on the kitchen ...
Managing Design & Client Relationships: Two Keys to Understanding Your Client and Creating Better Design
For 10 years I’ve been working as a design professional in just about every corner of the creative industry from marketing and advertising, publishing, brand strategy to mobile and web interface design. I’m confident that any designer with a few years experience will attest to the notion that most clients come to the table ...
