We’ve just launched a brand new website and social media platform for The Color Company; a London-based paint and colour tools retailer. This project presented new challenges in merging two existing sites which operated under different brands. In the end we were able to come up with a design that created visual excitement while merging the existing websites and integrating a blog and Twitter theme with live feed into the website itself. Accompanying these items are various AJAX-based colour tools to aid and interest visitors of this website.
We have also integrated a custom HTML email campaign tool into this new website design. Visitors, customers and contractors alike can easily register through the website to be included in monthly mailings and keep in touch with the experts at The Color Company.
This project was a joint effort between Parachute and partner Retail Prophet. Retail Prophet is a future-focused retail consulting group specializing in work with independent retailers, their buying groups and associations. Working together we were able to combine talents and deliver a great information and social media platform for The Color Company.
