You know those people that send out email forwards like it’s their full time job? Well, every once in a while there’s a hidden gem amongst all the unwanted spam. This collection of amazing ads created for AT&T were one of those forwards that landed in my inbox this week. Usually, I won’t even read past the subject line, but this one jumped out with it’s vibrant colour and awesome design (at least in my opinion) and the play on global landmarks. Take a look, what do you think?
I came across this collection of adds from “not too long ago” and had a good laugh at how ridiculous they all are as I’m sure most of you will on first glance. Then I went back and read them all again paying closer attention to the details, the message, style and all the other wonderful things that we as designers look at when picking apart someone else’s work. I’m a sucker for vintage artwork in advertising which is primarily what caught my eye, but take a look at the message and opinions expressed in these ads. Obviously this was acceptable then, do you think that any of these ads would make it to print today? Anyone watch Mad Men?
It’s common knowledge that PDF files have become the standard in just about any field of presenting a digital document. It is cross-platform and browser compatible, and it serves as a great tool for presenting a multi-page document.
I have compiled a list of good practices and basic guidelines to ensure that your jobs are delivered efficiently. This is, of course, assuming that you are using InDesign as your final delivery vehicle (which I recommend) regardless of which application you used to design the piece.
Just as we did with the Winter Olympics in Vancouver this year, let’s take a look back at the history of Word Cup poster design. It’s pretty interesting to see the progression of design throughout the past century in relation to the geographical location of the games. Which is your favourite?
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