Archive for the ‘Inspiration & Etc.’ Category

AT&T Launches A Cool New Culturally-focused Advertising Campaign

You know those people that send out email forwards like it’s their full time job? Well, every once in a while there’s a hidden gem amongst all the unwanted spam. This collection of amazing ads created for AT&T were one of those forwards that landed in my inbox this week. Usually, I won’t even read past the subject line, but this one jumped out with it’s vibrant colour and awesome design (at least in my opinion) and the play on global landmarks. Take a look, what do you think?

Shocking Advertising From The Past: Would This Be Acceptable Now?

I came across this collection of adds from “not too long ago” and had a good laugh at how ridiculous they all are as I’m sure most of you will on first glance. Then I went back and read them all again paying closer attention to the details, the message, style and all the other wonderful things that we as designers look at when picking apart someone else’s work. I’m a sucker for vintage artwork in advertising which is primarily what caught my eye, but take a look at the message and opinions expressed in these ads. Obviously this was acceptable then, do you think that any of these ads would make it to print today? Anyone watch Mad Men?

The History of World Cup Poster Design

Just as we did with the Winter Olympics in Vancouver this year, let’s take a look back at the history of Word Cup poster design. It’s pretty interesting to see the progression of design throughout the past century in relation to the geographical location of the games. Which is your favourite?

8 Ways To Strengthen Your Brand And Better Market Your Business

Many of our clients come to us with questions about strengthening their business’ image (or their brand). As always we’re very happy to help out and offer some advice based on our experience and success in putting these methods to work both for Parachute and for our clients. If you’ve ever wondered if your brand is working at it’s full potential, read on to find out how well you’re really doing.

Food For Thought: Creative Ways To Advertise With Food

Everyone once in a while I stumble across an interesting article or resource that’s worth sharing even though for most of us it has no practical application. These hidden gems are great sources of creative inspiration for just about everyone and are worth sharing.