August 31, 2010
Logo Design for CML HealthCare's Annual Leadership Meeting 2010We are a creative graphic design studio that brings cool ideas to life.
There’s a saying among skydivers that you should always pack your own parachute. The same goes for marketing your business or product. Coordinating a web or print campaign can sometimes seem like you are in freefall, and that’s where Parachute Design comes in. We don’t just give you the answers. We work with you through every stage of the project and apply our expertise to your vision and ideas to deliver highly creative and successful results that help you reach your goals.
Jay Eckert founded Parachute Design in Toronto, Canada, with a vision to create and develop websites, print materials and branding strategies that feature excellent design, and also focus on industry standards, usability and accessibility. But it didn't happen overnight.
These early experiences provided Jay the opportunity to build a network that has grown to include a combination of expert programmers, designers and copywriters, located throughout Canada, and working in their own creative environments. Through this innovative work model, the company enjoys a low overhead, which allows Parachute to position itself ahead of its competitors, offer lower rates, and keep its clients' needs first.
Parachute Design is a virtual company in every sense of the word.
Our core belief is that our dedication to the environment should be prevalent in everything we do, from the paper that we recommend for our clients' print campaigns to online strategies that eliminate paper waste. For us, environmental responsibility isn't just talk, it’s an opportunity to act.
Jay Eckert, R.G.D.
Prinicpal | Art Director
Jay graduated from the Seneca College graphic design program in 2003 and received his Registered Graphic Designer (R.G.D.) designation in 2007. (For more information on R.G.D. criteria and standards, visit www.rgdontario.com).
Jay has spent the last 8 years honing his skills in the creative industry. When he’s not working on new and exciting projects for Parachute, you will often find him exploring the forests, rivers and lakes of Northern Ontario with his family and loyal lab, Charlie.
Jay is also a recognized photographer and maintains a (somewhat) daily photo blog (www.onethousandwords.ca), which is ranked among the top photo blogs in Canada. Jay has also received several commendations that recognize his photographic talent.


